14900 Sweitzer Lane
Suite 200
Laurel, MD 20707  
Phone 301-957-0100  
Fax 301-957-0111
 
 
CALKINS MEDIA, INC. TO INSTALL DSI/BUSINESS ANALYTICS SOFTWARE


October 2007

Laurel, MD – October 2007 – Data Sciences, Inc., a leading provider of newspaper circulation, advertising, and web portal software, has signed an agreement to install DSI/Business Analytics software at Calkins Media, Inc. Installation is currently under way with go-live slated for the first quarter of 2008. Calkins Media includes five newspapers in Pennsylvania, and one newspaper in New Jersey.

When asked why DSI Business Analytics Software was selected, George Stevenson, Circulation Director at the Bucks County Courier Times said:

“We were interested in making information in our circulation software more easily available to our circulation departments. We operate with software written by in-house staff and the choice of programming these changes internally or purchasing outside software was an easy decision. After evaluating all available options, DSI/Business Analytics offered the best solution.”

In announcing the agreement, DSI’s President Mark Ganslaw stated “we are dedicated to bringing our customers the most advanced technology in the market today, and are proud that Calkins Media has elected to install Business Analytics. The newspaper industry is facing many challenges and the focus is now on marketing effectively in each newspapers distribution area. DSI/Business Analytics provides users the ability to access current and updated information easily for those critical day-to-day business decisions”.

DSI’s home office is in Laurel, MD. In addition to its DSI/Business Analytics Software, the company also offers DSI/Circulation, DSI/Advertising, DSI/WebCirc, a fully integrated web browser product, postal products from Group 1 Software, route optimization software from Route Smart, and interactive speech recognition software from VoicePort.